Missed calls
A homeowner calls, nobody answers, and "leave a voicemail" is the whole plan. They call the next roofer in seconds.
The fix: an instant text back, the lead logged in your CRM, and the right rep alerted.
For roofing owners doing $1M to $50M a year
Close More of the Roofing Estimates You Already Paid For, Without Buying One More Lead
Somewhere between the first ring and the signed contract, jobs you paid good money to generate are slipping away. We find exactly where, measure it in dollars using your own numbers, then build and run the system that plugs the leak.
- Every missed call and after-hours web lead answered in under 60 seconds
- "Let me think about it" estimates followed up until they say yes or no
- Old estimates in your CRM reactivated inside your first 14 days
45 minutes. Your numbers. If we can't show you at least $50,000 in open or dormant pipeline, we send you $500 for your time.
- Roofing only
- Done for you
- Live in 30 days, guaranteed
- One roofer per metro
- Measured with your numbers
Read this before you buy another lead
You may not have a lead problem.
It's 7:42 on a Tuesday night. A homeowner two towns over just watched water drip through her kitchen ceiling.
She finds your website. She fills out your form. Then she fills out the form of the next roofer on Google, and the one after that.
Your office opens at 8 the next morning. By 8:15, somebody gets around to calling her back.
She already booked an inspection with the roofer who texted her at 7:43.
You paid for that lead. Maybe $150 of Google Ads. Maybe $300 from a lead service. Maybe a canvasser's whole afternoon. And it went to a competitor because of a 12-hour gap nobody on your team can see.
Now multiply that by every missed call, every slow reply, every no-show nobody chased, and every "let me think about it" estimate that got one follow-up call and then silence.
That's the leak. It doesn't show up on your P&L. It doesn't show up in your agency's ranking report. It shows up as a nagging feeling that you're spending more on marketing every year and your close rate isn't moving.
The fastest money in your roofing company isn't the next lead. It's the lead you already paid for.
Here are the seven places we find it, over and over again.
The Roofing Revenue Leak
7 places roofers lose profitable jobs after they already paid for the lead
Each leak has a fix. Most roofing companies have at least three of them open right now.
Slow response
Web leads that come in at night or on weekends wait until someone remembers. The first roofer to respond usually books the inspection.
The fix: 60-Second Lead Response, day or night, with a booking link.
Leads that never book
A name and phone number isn't an inspection. Nobody measures the gap between the two, so nobody fixes it.
The fix: self-booking, confirmations, reminders and no-show recovery.
Unsold estimates
Your rep inspected the roof, built the estimate and presented it. Then one call, one text, and nothing. That estimate isn't dead. It's neglected.
The fix: the Estimate Follow-Up Machine: 21 days of rep tasks plus automation.
A forgotten database
Old leads, postponed jobs, past storm inquiries and past customers sit untouched. Some of them are ready now.
The fix: Dead Estimate Revival, run in your first 14 days.
Happy customers, no reviews
A finished roof should produce a review, photos, a referral and neighborhood trust. Without a process, it rarely does.
The fix: a post-job review and referral engine, done honestly.
You can't see the numbers
How many leads came in? How fast did we respond? What's our close rate by rep? How much open estimate value is sitting in the pipeline? If you can't answer in 30 seconds, you're managing by feel.
The fix: the Owner's Scoreboard: six numbers, one screen, every Monday.
AI where it pays, not where it's trendy
The right question isn't "How can we use AI?" It's "Where are we losing money or wasting time, and can AI fix it?" Every month, your Fractional AI Advisor picks one answer and ships it.
Examples: after-hours lead qualifying, call summaries, follow-up drafts, stalled-deal alerts.
Proof you can check yourself
Don't take our word for it. Take your own numbers.
Most agencies ask you to trust them. We'd rather you trust arithmetic.
Take the leads you already get each month. Take your average job value. Now ask one question: what if better follow-up closed just two more of them?
Not twenty. Two. The math on the right uses a sample roofer. Your audit uses yours, and you'll see the number before we ever talk about working together.
That's why we can make the audit guarantee below. When a roofing company doing seven or eight figures lays its pipeline on the table, the leak is almost always bigger than the owner expected.
Run the Calculator With My NumbersMonthly leads100
Average job value$12,000
Jobs you win today20
Revenue from those leads$240,000/mo
Add 2 jobs from better follow-up+ $24,000/mo
Per year, same lead spend$288,000
Planning illustration, not a guarantee. Actual results depend on lead quality, margins, sales performance, market conditions and capacity.
The mechanism
The Roof Revenue System plugs every leak from first ring to five-star review
Not more software. One connected system, built around the way roofing jobs are actually won, and run for you every month.
Lead captured
Every call, form and message lands in one pipeline with its source.
Conversion WebsiteAnswered fast
Text back in under 60 seconds, rep alerted, after-hours AI assist.
60-Second ResponseInspection booked
Self-booking, confirmations, reminders and no-show recovery.
Booking EngineEstimate followed up
21 days of rep tasks and automation, then 12-month nurture.
Follow-Up MachineWon and reviewed
Review request, referral ask and proof content from every job.
Review Engine
The offer
The 90-Day Roof Revenue Recovery System
Here's everything we build, run and report on for you. Your team does one job: take the hot handoffs and close.
You don't need to learn a new CRM. You don't need to write a single text message. You don't need to hire an AI person. We do the work; you watch the Scoreboard.
One roofing company per metro area. We won't build the same system for the roofer down the street. We also cap onboarding at 4 new companies a month so every build gets done right.
What you get
Built for you, run for you, reported to you.
Roofing Revenue Leak Audit and 90-Day Plan
Your leaks, in dollars, in priority order.
Dead Estimate Revival campaign
Your old estimates and leads, cleaned, segmented and reactivated.
Conversion Website and landing pages
Built to turn visitors into booked inspections, wired to your CRM.
Roof Revenue Pipeline (CRM build)
Clear stages, owners and next steps for every opportunity.
60-Second Lead Response and routing
Missed-call text back, instant web replies, rep alerts.
Inspection Booking Engine and Estimate Follow-Up Machine
Confirmations, reminders, no-show recovery, 21-day follow-up.
5-Star Review and Referral Engine
Honest review requests and referral asks after every job.
Proof Content for social media
12 posts a month made from your jobs, reviews and crews.
Owner's Scoreboard
Six numbers on one screen, every Monday.
Fractional AI Advisor
A monthly session that picks and ships one AI or automation win.
Storm Surge Playbook
Pre-built storm response campaigns, ready before the next hail event.
Speed-to-Lead rep training
How your reps work hot handoffs and estimate follow-up.
Roof Revenue Roundtable
Quarterly session with other owners on the system.
Total first-year value: $121,500
$3,500 / month
Setup fee waived on a 12-month agreement. Ad spend, if any, is paid directly to the platform.
We take the risk
Three guarantees, in writing
If we're wrong about your leak, you shouldn't pay for our mistake.
$500
AUDIT
AUDIT
The Audit Guarantee
If your Revenue Leak Audit doesn't show at least $50,000 in open or dormant pipeline, we send you $500 for your time. No strings.
LIVE
IN 30
IN 30
The Live-in-30 Guarantee
If your core system isn't live within 30 days of us receiving your account access, your next month is free.
PAYS
FOR
ITSELF
FOR
ITSELF
The Pay-for-Itself Guarantee
If by day 90 your CRM doesn't show closed revenue from reactivated or followed-up opportunities at least equal to the fees you've paid, we keep working at no charge until it does.
Live-in-30 requires account access within 5 business days of signing. Pay-for-Itself requires 60+ leads per month, reps who accept hot handoffs within 15 minutes, and outcomes logged in the CRM. Full terms are in your agreement.
Honest qualification
This isn't for every roofer
It's a fit if you...
- Do $1M to $50M a year in residential, commercial, retail or insurance work
- Get 60 or more leads a month from any mix of sources
- Have at least one full-time salesperson running inspections
- Have an average job of $8,000 or more
- Want to grow without simply buying more leads
It's not a fit if you...
- Want a cheap website or a logo and nothing else
- Won't let your team work the leads the system hands them
- Are looking for someone to promise a revenue number
- Are just starting out and still selling every job yourself
- Want to "try AI" without a business problem attached
Straight answers
Questions roofing owners ask us
We already have a marketing company. Why would we need Roof Revenue?
Most marketing companies stop at the lead. We start there. Keep your lead sources if they work; we fix what happens after the lead arrives: response time, booking, estimate follow-up, reactivation, reviews and reporting. The audit shows whether your current setup is losing jobs, and where.
We need better leads, not more leads. Can you help?
Yes. Our first job is closing more of the leads you already have. Better lead quality comes from knowing which sources produce signed jobs, which your Owner's Scoreboard shows every week.
We already have a CRM. Do we have to switch?
Not necessarily. Having a CRM and having reps who use it are different things. During the audit we look at adoption, pipeline stages, follow-up tasks and reporting. If your CRM can do the job, we work with what fits; if not, we build the Roof Revenue Pipeline for you.
How much does the Roof Revenue System cost?
The Roof Revenue System is $3,500 per month, with the setup fee waived on a 12-month agreement. Roof Revenue Essentials is $1,997 per month and Roof Revenue Dominator is $7,500 per month. Ad spend, if any, is paid directly to the platform.
How fast will we see results?
Dead Estimate Revival launches in your first 14 days, because reactivating estimates you already gave is usually the fastest money in a roofing company. The core system is guaranteed live within 30 days of us receiving account access.
Do we have to sign a long contract?
You can go month to month and pay a one-time setup fee, or choose a 12-month agreement and we waive the setup fee. Most owners pick the 12-month option because the system improves as your data builds.
How much of my team's time does this take?
About two hours from the owner during onboarding, plus a monthly advisor session. Your reps respond to hot handoffs quickly and log the outcome. We handle the build, the messages, the content and the reporting.
What happens on the free Revenue Leak Audit?
A 45-minute call where we walk your customer journey from first lead to referral, score 12 areas of your operation, and calculate your leak with your own numbers. You leave with your top three leaks and a 90-day plan, whether or not you work with us.
Here's what I'd do if I were you
Block 45 minutes this week. Pull up your lead count, your average job value and your open estimates. Get on a call with us and look at the number.
If the leak is small, you'll know your operation is tight, and we'll pay you $500 for proving it. If the leak is big, you'll know exactly where it is and how to fix it, whether you hire us or not.
Either way, you'll never look at a "let me think about it" estimate the same way again.
P.S. We only work with one roofing company per metro area. If a competitor in your market books first, the system goes to them. The audit is free and guaranteed, so the only way to lose is to wait.
P.P.S. Not ready for a call? Run the Leak Calculator in two minutes, or grab the free Revenue Leak Report and read the seven leaks on your own time.