The Roofing Revenue Leak Calculator
Move the sliders to match your company. Watch what a small improvement in follow-up could be worth, using nothing but your own numbers.
Your numbers
Calls, forms, canvassing, referrals: every new opportunity.
Jobs won divided by total leads.
Missed calls, after-hours forms, "we'll call them tomorrow." Guess if you don't know. Most owners are surprised.
Total dollar value of estimates presented but not signed or lost.
From a 3-point close-rate lift plus recovering 10% of unsold estimates. Illustration only.
- Revenue from leads today$0
- Leads exposed to slow response (per month)0
- +1 job a month, per year$0
- +2 jobs a month, per year$0
- +3 points of close rate, per year$0
- 10% of unsold estimates recovered$0
These are planning estimates, not promises. Actual results depend on lead quality, margins, sales performance, market conditions and capacity.
Email me these results
How the calculator works
Revenue from leads today = leads per month × close rate × average job × 12.
Leads exposed to slow response = leads per month × the share not reached the same day. These are the leads most likely to book with whoever answers first.
+1 or +2 jobs = extra jobs × average job × 12.
+3 points of close rate = leads per month × 3% × average job × 12.
Unsold estimate recovery = 10% of the estimate value you entered. This is the kind of pipeline Dead Estimate Revival goes after in your first 14 days.